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December 7, 2015 12:00 pm

TAG Heuer Increasing Weekly Production To Meet Demand For Its Smartwatch

An anonymous reader writes: According to reports TAG Heuer is struggling to keep up with the high demand for its $1,500 TAG Heuer Connected Android Wear-powered smartwatch. Since its launch in November the company has sold about 100,000 units and plans to crank up production to 2,000 units per week. According to Slashgear: "Jean-Claude Biver, the CEO of Tag Heuer shares that more smartwatch models from the company will be unveiled at the end 2016 or early 2017 – with options of new materials and diamonds. Being the genius that revived brands such as Blancpain and Hublot, Biver has positioned Tag Heuer as the first luxury watchmaker that enters smartwatch business with a 'big bang' and ready to use large eco-system courtesy of Android Wear."

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