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November 13, 2015 02:00 pm GMT

How to Optimise PDF Files for Search Engines and Visitors Alike

HTML pages are not always better than PDFs. In certain areas of application, PDF files are generally preferable. When it comes to allowing the user to print something or scrolling through a catalogue, PDF files have their advantages. However, there is the problem that search engines are having a hard time crawling through PDF files. Additionally, the readers sometimes don’t know how to react to this kind of content. There are a couple ways to upload and share PDFs, either on their website or through a third-party provider service like FlipbookPDF. How you end up tying in the PDF files is your decision. In this article, we want to give you some advice that is supposed to help you create successful PDFs for search engines and viewers alike. PDF Search Engine Optimisation PDF files should never replace HTML websites since they rarely rank well for important keywords and it usually takes too long until the data has loaded. PDF files are larger than HTML files with the same content. However, when the PDFs are of high quality and contain properly optimised content, they will also be found well via Google. In the following, we will deal with the optimisation of […]

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