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October 29, 2015 01:00 pm GMT
Blippar, the ad platform that delivers AR content through real-world tags, has today announced the acquisition of Binocular. Binocular is an Austin, TX-based company that creates augmented reality applications for brands, with a specialty in the virtual try-on. The company created the Glasses.com app for Luxotica, which manufactures 75 percent of the world’s sunglasses, letting users try… Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/0rlOpnU-4hY/
Blippar AR Platform Acquires Binocular To Dive Into The Virtual Try-On
Blippar, the ad platform that delivers AR content through real-world tags, has today announced the acquisition of Binocular. Binocular is an Austin, TX-based company that creates augmented reality applications for brands, with a specialty in the virtual try-on. The company created the Glasses.com app for Luxotica, which manufactures 75 percent of the world’s sunglasses, letting users try… Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/0rlOpnU-4hY/
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