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September 17, 2015 05:57 pm GMT
Now that we can see that the custom emojis on Twitter are an ad unit, there’s a few more interesting things to point out about the campaign with Coke. It appears that the company has leveraged stars of its acquired video platform, Vine, with a lot of them tweeting/vining to their vast number of followers about it. The campaign, while a bit murky, seems to be an attempt to break a… Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/DyEtbTuXY_k/
Twitters CashMoji Campaign With Coke Also Leverages Niche And Vine
Now that we can see that the custom emojis on Twitter are an ad unit, there’s a few more interesting things to point out about the campaign with Coke. It appears that the company has leveraged stars of its acquired video platform, Vine, with a lot of them tweeting/vining to their vast number of followers about it. The campaign, while a bit murky, seems to be an attempt to break a… Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/DyEtbTuXY_k/
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