September 17, 2015 12:00 am
Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/7GJkJZlL8e8/dna-based-advertising-redefines-commercial-ad-targeting
DNA-Based Advertising Redefines Commercial "Ad-Targeting"
An anonymous reader writes: Hidden among the customary disclaimers about how the website intends to use the information it holds about you, ancestry.com states that it reserves the right to leverage the genotyping tests of users (who have contributed their DNA to AncestryDNA research) in order to serve back 'relevant' advertising via the site. Critics of the clause believe that the site's promise to delete a user's genome on request is devalued both by the possibility of data breaches and by the fact that data brokers and other third parties are both unlikely to honor (or even know about) removal requests, and are likely to improve at leveraging genetic information in the future.Read more of this story at Slashdot.
Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/7GJkJZlL8e8/dna-based-advertising-redefines-commercial-ad-targeting
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