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September 7, 2015 02:00 pm

How Calvin Klein's Obsession Is Helping Big Cat Conservation

StartsWithABang writes: It's no secret that cats of all sizes rub their mouths and faces on many surfaces they come in contact with, both to deposit and pick up scents. But a combination of ingredients in an unusual source — Calvin Klein's Obsession for men — seems to be irresistible to tigers, cheetahs, jaguars and more. The civetone and vanilla, in particular, not only drive captive animals wild, but have been used with great effectiveness in taking a census of and tracking jaguars in protected forests.

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