Roll with the Empire in Stormtrooper-inspired Uber cars

Yes, your childhood dreams are coming to life.

In honor of "Force Friday," the first day toys for the new Star Wars movie are available for purchase, New Yorkers will be able to take a ride in an Uber designed to look like a Stormtrooper Hot Wheels car

Uber decked out a fleet of Dodge Chargers to replicate the Stormtrooper-inspired Hot Wheels toy cars to give passengers in Manhattan free rides

Star Wars: The Force Awakens doesn't hit U.S. theaters until Dec. 18, but heavy promotion is well underway. A new X-Wing emoji made its debut on Twitter, a Force Awakens trailer was the first landscape video on Instagram and Disney is already building Star Wars Land. Read more...