Shazam is adding social features to try to become more than just a blue button

For many, Shazam is just a magic blue button that tells you what song is playing at the bar or on the radio. Considering how daunting a task being able to identify the world's music is, it does this very well. But, the company wants to be more than this.

At a event in TriBeCa Monday, the company announced a new feature where users of the app can follow their favorite artists and see what they're Shazaming. Alicia Keys, One Direction and Maroon 5 are part of a group of 30 artists participating at the launch, with more musicians, and possibly non-musicians to follow.