The online tool that helps you find your shopping pen pal

The constant fluctuation in retail store sizes has turned shopping into a frustrating and time-consuming vortex, full of return labels and gift receipts

A consumer-driven service called Fitbay helps soothe the personal struggle of finding the right size and style by connecting users with similar body types so they can share their experiences with certain brands.

The company's mission is to provide fashion inspiration, but more importantly, to challenge existing body standards by creating a platform open to everyone. As a result, many users have formed pen pal-like relationships that go beyond finding the right jean size Read more...