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June 24, 2015 08:16 pm GMT
Spotify wants to own big data about bands. Today it acquired analytics firm Seed Scientific to forge a new Advanced Analytics unit tasked with understanding and improving how artists, listeners, and brands interact with its streaming music service.Seed Scientific formerly served clients including Audi, Unilever, the United Nations, and importantly, Apple’s Beats Music. But with the… Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/K5rM3l416ks/
Spotify Buys Beats Analytics Provider Seed Scientific
Spotify wants to own big data about bands. Today it acquired analytics firm Seed Scientific to forge a new Advanced Analytics unit tasked with understanding and improving how artists, listeners, and brands interact with its streaming music service.Seed Scientific formerly served clients including Audi, Unilever, the United Nations, and importantly, Apple’s Beats Music. But with the… Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/K5rM3l416ks/
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