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June 18, 2015 03:56 pm GMT
Twitter’s plan to expand its reach doesn’t require that it also grow its user base, something which it has not done at a pace investors have found satisfactory since going public in 2013. A new report from BuzzFeed’s Mat Honan details ‘Project Lightning,’ a new initiative at the company that’s designed to reach both logged in and non-member audiences,… Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/ZUYE6Z3zO2k/
Lightning Is Twitters Plan To Be Event Central For Users And Non-Users Alike
Twitter’s plan to expand its reach doesn’t require that it also grow its user base, something which it has not done at a pace investors have found satisfactory since going public in 2013. A new report from BuzzFeed’s Mat Honan details ‘Project Lightning,’ a new initiative at the company that’s designed to reach both logged in and non-member audiences,… Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/ZUYE6Z3zO2k/
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