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May 7, 2015 11:17 pm GMT
Facebook is combining its lucrative app install ads with deep linking so a specific in-app purchase page opens once the app downloads. The result is a powerful new tool for direct marketers that sell products and services through apps. Direct marketing is popular on the web where users can see an ad for a specific product and quickly open it in a new browser tab to make a purchase. But on… Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/9zaR5uYI3wo/
Facebook Launches In-App Purchase Install Ads
Facebook is combining its lucrative app install ads with deep linking so a specific in-app purchase page opens once the app downloads. The result is a powerful new tool for direct marketers that sell products and services through apps. Direct marketing is popular on the web where users can see an ad for a specific product and quickly open it in a new browser tab to make a purchase. But on… Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/9zaR5uYI3wo/
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