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April 30, 2015 02:07 am GMT
YouTube just held its annual Brandcast event in Madison Square Garden, where it trotted out online video stars to for an audience of advertisers. The big message was that YouTube stars are huge celebrities, attracting lots of passionate fans — so advertisers should spend their money on, you guessed it, YouTube. Tonight there was an emphasis on mobile, with YouTube’s head of content… Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/xXt9bXgoYkI/
Author And YouTuber John Green Tells Advertisers To Stop Worrying About Eyeballs
YouTube just held its annual Brandcast event in Madison Square Garden, where it trotted out online video stars to for an audience of advertisers. The big message was that YouTube stars are huge celebrities, attracting lots of passionate fans — so advertisers should spend their money on, you guessed it, YouTube. Tonight there was an emphasis on mobile, with YouTube’s head of content… Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/xXt9bXgoYkI/
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