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April 29, 2015 01:00 am GMT
It’s fair to say that Barack Obama’s 2012 presidential bid marked a watershed moment for political campaigners. This was a campaign covered in Silicon Valley’s fingerprints, characterized as it was by its widespread use of technology to capture and record data to deliver targeted messages to voters. As one former Obama campaign manager said: “We stopped thinking in terms… Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/SFbEuBSE9f0/
Digital Democracy Or 21st-Century Electioneering
It’s fair to say that Barack Obama’s 2012 presidential bid marked a watershed moment for political campaigners. This was a campaign covered in Silicon Valley’s fingerprints, characterized as it was by its widespread use of technology to capture and record data to deliver targeted messages to voters. As one former Obama campaign manager said: “We stopped thinking in terms… Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/SFbEuBSE9f0/
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