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April 23, 2015 09:00 pm GMT
According to industry expert David Raab, almost 70 percent of marketers are either unhappy or only marginally happy with their marketing automation software, and according to Bluewolf’s new “State of Salesforce” study, only 7 percent are seeing good, measurable ROI from those investments. There’s a lot of fragmentation and dissatisfaction in this category despite the… Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/cOd2_YUd45o/
The Future Of Marketing Automation
According to industry expert David Raab, almost 70 percent of marketers are either unhappy or only marginally happy with their marketing automation software, and according to Bluewolf’s new “State of Salesforce” study, only 7 percent are seeing good, measurable ROI from those investments. There’s a lot of fragmentation and dissatisfaction in this category despite the… Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/cOd2_YUd45o/
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