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April 21, 2015 10:28 pm GMT

Leading nonprofits are raising more money online than ever before

Giving-online-donation

Finding success in the nonprofit space often depends on an organization's digital savviness. Especially when trying to reach a demographic that advocates for good causes with their dollars (hint, hint: millennials), navigating online donations and marketing tactics is essential.

Luckily, it seems leading nonprofits are wising up, according to a new report. The 2015 M+R Benchmarks Study, which will be released in full on Wednesday, analyzed how 84 charitable organizations performed online last year. It found that nonprofits raised nearly $413 million online in 2014, with related revenue increasing 13% year-over-year. Read more...

More about Charity, Donations, Features, Business, and Nonprofits

Original Link: http://feeds.mashable.com/~r/Mashable/~3/gdkXvtj_4wg/

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