Letters Do Not Stand By Themselves

Customers and clients cannot physically touch the products that online designers create, nor can they smell, hear or taste them. One of the important factors in a customers decision of whether to use a product is usually the brands visual presence, which can help a product stand out from the rest of what the market has to offer. Upon taking a closer look, it doesn't take long to see that good typography is involved.

Like all type designers, Akira Kobayashi believes that good typography reinforces the meaning of the text. He has a background in art and calligraphy and has been a freelance type designer for 18 years. Originally from Japan, Akira is a frequent speaker at type conferences and workshops in Europe, the Americas and Asia, and he has served as a judge in prestigious international type design competitions.

The post “Letters Do Not Stand By Themselves” appeared first on Smashing Magazine.