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April 2, 2015 10:01 pm GMT

An Interview With Type Designer Akira Kobayashi

Customers and clients cannot physically touch the products that online designers create, nor can they smell, hear or taste them. One of the important factors in a customers decision of whether to use a product is usually the brands visual presence, which can help a product stand out from the rest of what the market has to offer. Upon taking a closer look, it doesn’t take long to see that good typography is involved.

Original Link: https://www.smashingmagazine.com/2015/04/interview-with-akira-kobayashi/

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