Amazon Fire Phone Harnesses Intent to Buy

Amazon’s Fire Phone, the smartphone CEO and Founder Jeff Bezos has been working on for four years, is finally out in the open and ready to connect consumers with Amazon’s growing panoply of retail products and services

The all-black, slab-like Fire Phone is both more interesting technology-wise than we expected and somewhat less innovative than we thought it would be. However one thing’s crystal clear: This is a phone designed for shoppers, wherever they are and whenever they want to shop.

As I noted before the event, the Fire Phone is not about phone calls. While exclusive carrier AT&T did take the stage to tout the phone and partnership with Amazon, Bezos never talked about call quality or even how some of the whiz-bang features might impact communication. That’s because they really don’t. Read more...