Handmade in Brooklyn: How Grado Labs Maintains Its Tradition

At his school's career day, Jonathan Grado's friends were dressed as sports players and lawyers. Jonathan walked into the classroom with headphones around his neck and said, "I'm going to be my dad."

But for him, that was normal

"Sound and heritage" is what differentiates Grado Labs, Jonathan Grado, vice president of marketing says"I don't think other companies can reproduce our story that we have. We're a small family, and we're still making headphones by hand in Brooklyn, just as we were in 1953."

Like many "family brands," Grado Labs is run out of the building in which it was conceived. Unlike many competing brands though, Grado has not wavered from its sound-focused roots, despite the ever-evolving music industry. Read more...