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June 12, 2014 02:10 pm GMT
Facebook says it’s bringing more data into its interest-based ad targeting — specifically data from non-Facebook websites and mobile apps. So even if your profile doesn’t say anything about your love of (say) soccer, and even if you haven’t Liked any soccer-related Pages on Facebook, the social network can still see that you’ve visited soccer-related websites… Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/5KZjQWopEYQ/
Facebooks Ad Targeting Will Get Interest Data From Outside Websites (And New Options For Opting Out)
Facebook says it’s bringing more data into its interest-based ad targeting — specifically data from non-Facebook websites and mobile apps. So even if your profile doesn’t say anything about your love of (say) soccer, and even if you haven’t Liked any soccer-related Pages on Facebook, the social network can still see that you’ve visited soccer-related websites… Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/5KZjQWopEYQ/
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