Twitter Courts New Users With 'World Cup of Tweets'

For those already on Twitter, the service can often feel like the entire world is listening — but with user growth tapering off, that's not quite accurate

To help further push Twitter into the mainstream the company has unveiled a slick new commercial promoting its efforts during this week's World Cup series of matches in Brazil.

The ad, titled "#WorldCup on Twitter: Love every second," includes Twitter users in Brazil, Africa and Japan interacting on the service while using the official #WorldCup and #WorldCup2014 hashtags

But most of the video, which looks surprisingly like a travel advertisement (in a good way), takes its time showing off the streets of Brazil and its obsession with soccer Read more...