'Superman' Gave 70% of the Apple Keynote

"Superman:" that's the word Apple CEO Tim Cook used to welcome his senior VP Craig Federighi back to the stage for an incredible fourth time during what was ostensibly Cook's WWDC keynote.

Mashable has crunched the numbers, and Federighi was on stage for nearly 78 minutes during the 112-minute event, or roughly 70% of the time. By contrast, Cook was on stage for less than 20 minutes, or a mere 17.6% of the time

Should we even call it Cook's keynote any more?

Granted, it made sense for a software guy like Federighi to hog the stage this year, given that so much of the news focused on Apple's two operating systems, iOS and Mac OS X. But if you look back at WWDC 2013, when the headline product was the Mac Pro desktop, you can still see a similar pattern Read more...