The Danger of Neglecting Your Brand Story on Social Media

In 1967 Maytag aired its "lonely repairman" TV commercial, telling the first of many tales of a Maytag repairman with nothing to do and nothing to repair. The Maytag repairman became an icon and for more than 40 years the campaign bound the word "reliability" together with Maytag in the minds of millions of consumers - that's branding.

I happen to be one of those millions, which is why a little more than two years ago I purchased a high-end Maytag washer. And unfortunately, as I write this article I am waiting for my fourth or fifth visit (I've lost count) from the Lowe's third-party repair service after not one but three different problems with my relatively new washer. Read more...