Inside the Push to Get All 32 World Cup Teams on Twitter

Three soccer players from Iran's World Cup team joined Twitter and obtained verified accounts on Thursday, which might not sound like big news until you remember that Iran has a strange relationship with Twitter — it's been blocked in the country since 2009.

So how did this happen? The whole initiative, as it turns out, came from Twitter itself, Mashable has learned. Around two weeks ago, Negar Mortazavi, an Iranian freelance journalist based in Washington, D.C., was talking to some friends on the Twitter media team, when one of them mentioned that among the World Cup teams, only Iran didn't have verified players on the microblogging platform Read more...