Mariah Carey Plans Unconventional Album Release Similar to Beyonce's

Vocal powerhouse Mariah Carey is gearing up to release her 14th studio album, her first in nearly half a decade, exclusively online through digital services.

Carey also plans to skip some traditional promotional marketing tactics — opting to unleash the album, cover art, track listing and title in one fell swoop instead of in individual doses typically employed to build buzz — she told to Billboard.

That release strategy, along with with delivering the album via digital partners one week before it becomes available in physical retail stores, is reminiscent of Beyonce's December surprise when she unexpectedly dropped an album and a video for each song solely on iTunes without any advance marketing. It sold one million copies in just days. Read more...