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April 16, 2014 03:21 am GMT
Telefonica, the Spanish carrier with operations 24 countries and 323 million customers, is making its latest bid to expand its business beyond basic mobile and telephone services, by moving into ad tech. It's teaming up with Blackstone to launch Axonix, a real-time bidding mobile ad exchange that has been built on technology from MobClix, whose assets were acquired by the private equity giant at… Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/FKztGO6UrcQ/
Telefonica, Blackstone Launch Axonix, A Mobile Ad Exchange Built On Defunct MobClix Tech
Telefonica, the Spanish carrier with operations 24 countries and 323 million customers, is making its latest bid to expand its business beyond basic mobile and telephone services, by moving into ad tech. It's teaming up with Blackstone to launch Axonix, a real-time bidding mobile ad exchange that has been built on technology from MobClix, whose assets were acquired by the private equity giant at… Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/FKztGO6UrcQ/
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