Internet Ad Spending Beat Broadcast TV for First Time Last Year

Revenue from U.S. Internet advertising beat broadcast television advertising for the first time in 2013, driven by a surge of spending in mobile ads

Digital ad sales in the U.S. hit $42.8 billion, up 17% from 2012, according to data complied by PricewaterhouseCoopers and released by the Interactive Advertising Bureau. Search revenue remains the leader with a little less than half the market.

TV still accounts for the bulk of U.S. ad spending. Broadcast and cable combined to bring in $74.5 billion.

"The news that interactive has outperformed broadcast television should come as no surprise,” said Randall Rothenberg, CEO of IAB, in a press release. "It speaks to the power that digital screens have in reaching and engaging audiences." Read more...