Indiegogo's New Logo Will Now Feature Different User Campaigns

Lots of companies claim they put their users first, but Indiegogo is trying to prove it

The crowdfunding platform is changing its website design and logo to feature a different Indiegogo campaign each time someone visits the site

The new logo, which was first revealed last week at an event in San Francisco, is an attempt to put users at the forefront, says Shannon Swallow, head of marketing and communications at Indiegogo

All campaigns that have been completed on the site, regardless of whether or not they hit their funding goal, may appear within the logo, which features a hot pink color the company calls "gogenta." When the logo is seen offline (for example, at company headquarters) the square will be empty Read more...