Apple Emails Reveal Concerns Over Samsung's Success, 'Holy War' With Google

A document presented Friday in federal court for the Apple versus Samsung patent trial revealed that some Apple officials had serious concerns about the iPhone's competitive position vis-à-vis the growing popularity of Android smartphones

Shown during a cross-examination of Phil Schiller, a 2013 email from Apple's senior vice-president suggests he was seriously concerned about how the consumer market perceived the iPhone, as compared with Samsung's line of smartphones

Posted by Recode, the email was sent to Apple's ad agency Media Arts Laboratories, and said: "I watched the Samsung pre-superbowl ad that launched today… It's pretty good and I can’t help but thinking 'these guys are feeling it (like an athlete that can't miss because they are in a zone), while we struggle to nail a compelling brief on iPhone." Read more...