Brace Yourselves: 15 New Types of Twitter Ads May Be Coming

Twitter is stepping up its advertising game in a big way, according to reports

New app install ads, among other ad formats, are coming to the service in the next few months, according to multiple reports that surfaced this week. In total, Twitter is planning to add 15 new types of ads, and CEO Dick Costolo showed them off to a group of ad execs at company headquarters last week, according to The Wall Street Journal

The most well-known of these new formats will be app install ads, which enable advertisers to include a "download now"-style button within the ad that takes consumers to the app store. A Twitter blog post from February mentions the ads and their functionality within Twitter cards. (Cards help advertisers package their content within a tweet.) Read more...