Ortiz: Obama Samsung Selfie Was No Marketing Stunt
Red Sox slugger David Ortiz and his marketing manager say the selfie he took at the White House with President Obama was not a marketing stunt orchestrated by Samsung.
Ortiz told The Boston Globe on Thursday that the selfie was spontaneous. “I don’t understand where that stuff is coming from," he said. “That was one of those things that just happened. I gave him the jersey, and the photographers were going to take their pictures and I thought, really at the last second, maybe I should snap a shot with my phone while I have the chance ... It had nothing to do with no deals.”
Samsung hired Ortiz to be its "social media insider" on April 1. Alex Radetsky, president and founder of Radegen Sports Management, the marketing firm that has represented Ortiz for 12 years, told Mashable that the deal doesn't require Ortiz to snap selfies with the President or anyone else. "It certainly was not part of the deal. it was spontaneous on his part," said Radetsky Read more...
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