When Will AR Replace the Fitting Room?

We've been told the way we shop at our favorite stores is on the cusp of major and innovative change for years. Now we're seeing retailers incorporate interactive technology to give the traditional shopping experience a digital makeover

Activations from digital signage to iPads to interactive displays to augmented reality encourage shoppers to browse broader collections and try inventories on — without having to visit the dressing room.

“The conversation with retail partners for the past few years was about how they can encourage customers to share out their experiences in store, be it a photo of an outfit they tried on, or a great service experience,” said Sam Ewen, CEO of The SuperTouch Group, an experiential marketing technology company helping retailers create unique in-store experiences Read more...