Eat24 and Facebook Have a Conscious Uncoupling

It's always sad when a relationship goes south. In the case of Eat24 and Facebook, it appears to be a variation on an old story: Both parties just grew apart after an algorithm came between them

In a blog post, Eat24, a food delivery company, totally places the blame on Facebook: “We’d love to say 'It’s not you, it’s us,' but it’s totally you. Not to be rude, but you aren’t the smart, funny social network we fell in love with several years back. You’ve changed. A lot."

The marketer then goes on to repeat an oft-leveled charge at Facebook: That it is bilking brands by hiding status updates from followers, thus forcing them to buy ads. (Facebook has repeatedly denied this.) After googling, Eat24 found that lots of marketers were making the same claim: Read more...