New Sprint Ad Stars Andrew Dice Clay as a Talking Hamster

Andrew Dice Clay, fresh off his surprising dramatic turn in Woody Allen's Blue Jasmine, is sinking his teeth into a new role: talking hamster.

The odd, Wes Anderson-esque campaign promotes Sprint's "Framily" plan, which lets you add non-family members to a family plan. To illustrate the idea, the "framily" here includes a boy with a Southern accent, a French-speaking girl (who is surrounded by animated bluebirds) and Clay's Noo Yawk-accented hamsterSaturday Night Live's Kyle Mooney is also on board as Chuck, the hipster son. Figliulo and Partners created the campaign