No Sleep, No Badges, No Clean Clothes: Startup Does SXSW Guerrilla Style

Last time I emailed with them on Wednesday afternoon, Tommy Spero and Ray Archie were stuck in the Dallas airport. The jet for their 6:30 a.m. flight endured a bird strike. The smaller replacement plane didn't have room for them

So they camped out in the TGI Friday’s — still wearing the t-shirts for their startup that they have donned all week — and started sending emails to people they met at SXSW

“No sleep!” Spero e-mailed me

In the end, the best he could do was a flight to Philadelphia, followed by an Amtrak train to New York City, then an hour on the Long Island Rail Road to get home. It is a long end to a long week that Spero, Archie and countless other startups have endured — SXSW on the cheap Read more...