LeBron James' Phone Problems Are a Samsung PR Nightmare

NBA player LeBron James, a celebrity spokesperson for Samsung who has been featured in a variety of Galaxy device ads, had a mini-meltdown on Twitter this week when his Samsung phone deleted all of his data.

Miami Heat's James, who must carry around the Samsung-branded Galaxy smartphone as a part of an endorsement deal, was quick to share his frustration with the device in a tweet to his 12 million followers

Considering the company is paying James a hefty sum to endorse and promote the brand, this probably didn't sit too well with the Samsung crew. Read more...