Mashable Celebrates Digital Culture at SXSWi

Mashable continued its tradition of being one of the most buzzed about brands at SXSWi, with the Mashable House. More than 4,000 guests visited the space over three days to experience digital culture like never before.

From a giant wrecking ball for selfies to a hidden speakeasy called The Easter Egg, guests had no shortage of entertainment. The Mashable Gallery, a collection of our community's best Instagrams, Vine videos and Snapchats, also got a lot of attention, including a video with Kevin Bacon.

Mass Relevance created a massive projection of real-time social updates of our #MashSXSW hashtag. It covered an entire wall with the Interactive community's experience in the Mashable House. Read more...