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March 11, 2014 04:33 am GMT
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/yS4dXcP7ygA/
Video Ad Company YuMe Launches Video Reach For Brand Advertisers
YuMe, a video ad company that went public last year, today announced the launch of a new brand called Video Reach. Senior Vice President of Marketing Ed Haslam told me via email that, like YuMes Connected Audience Network, Video Reach enables programmatic buying and selling of video advertising. The difference, he said, is that Video Reach was built for agency trading desks and TV brand… Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/yS4dXcP7ygA/
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