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March 11, 2014 11:22 pm GMT

How to Make It in America (in a Sport That Gets No Love)

Paulrabil

AUSTIN, Texas — If you want to make it in America as a pro athlete, the playbook's pretty simple: Get to the NBA, NFL, MLB, NHL or (lately) MLS

But lacrosse players, women's softball players, curlers and others in less-celebrated team sports? They all need day jobs to support their athletic habits. That thinking is almost always correct — but not quite always. A select few American athletes do make a living off the sports that never hit talk radio. But it's not just because they're extra talented; it's because they're extra strategic

See also: A YouTube Legend Battles for His Basketball Future Read more...

More about Entertainment, Sports, and Sxsw 2014

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