An Interest In:
Web News this Week
- April 13, 2024
- April 12, 2024
- April 11, 2024
- April 10, 2024
- April 9, 2024
- April 8, 2024
- April 7, 2024
February 13, 2014 02:40 am GMT
Original Link: http://feeds.mashable.com/~r/Mashable/~3/DwbWzw0raHU/
Yahoo's New Long Game: Contextual Search
"We're long on search," Yahoo CEO Marissa Mayer told a Goldman Sachs technology conference on Tuesday. "Search is curiosity, and that will never be done."
Search? Yahoo? Isn't this the same company that farmed out its search backend to Microsoft's Bing for a decade?
It is indeed, but Mayer's "search" is not the type of Google homepage query you're thinking of. Mayer is betting that Yahoo can beat Google at contextual search, where users get specialized results based on a variety of factors like location, time and previous behavior.
"When I look at things like contextual search, I get really excited," Mayer said at the conference. Read more...
More about Yahoo, Mobile Search, Contextual Advertising, Marissa Mayer, and BusinessOriginal Link: http://feeds.mashable.com/~r/Mashable/~3/DwbWzw0raHU/
Share this article:
Tweet
View Full Article
Mashable
Mashable is the top source for news in social and digital media, technology and web culture.More About this Source Visit Mashable