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February 3, 2014 09:49 pm GMT

Paper Now Available For iOS In The US, And It Could Be A Facebook Replacement

Facebook Paper LaunchFacebook’s new standalone app Paper is now available for download on iOS to everyone in the US, and it’s more than just a content reader.Paper has messages, notifications, search, and a completely redesigned profile. When I asked the team leaders behind Paper if they still used the old one, product manager Michael Reckhon diplomatically responded “mmhmm, yeah”, but designer Mike Matas just smiled coyly. I pounced, repeating my question just to him. “Once in a while”. He’d spilled the beans. Paper could be a Facebook killer. “Mostly I use this [Paper]” Matas continued. “There’s some features that it doesn’t have like if uhh.Events is a good example, like if I need to go find an event.” I pressed, “But otherwise you’re finding this does enough?” “For my usage, yeah”, Matas replied. Facebook announced today’s release of Paperlast Thursday. You can check out details about how it works and what it meansthere, but essentially it’s the next step in CEO Mark Zuckerberg’s vision of Facebookspawning a family of mobile appswith different specific purposes. Built as part of Facebook’s new “Creative Labs” standalone app initiative, Paper lets you choose different content “Sections” to add to a sort of digital newspaper. You can then browse a redesigned News Feed and your Paper sections to read stories from friends, big publishers, public figures, and emerging content creators in a stylized full-screen format. Paper also lets you share content with a visually-focused composer that shows a preview of exactly how your post will look to other users. When I visited 1 Hacker Way yesterday to demo Paper, I knew I’d see plenty of intricate animations and next-level UI tricks. But I was less interested in how we might use Paper than in how it might change how we use Facebook’s main app. I’d heard whispers that certain higher-ups at the company had almost entirely switched from Facebook for iOS to Paper, and some of the standalone app’s team members haven’t had the old Facebook installed on their phones in months.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/iN0lTM4O984/

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