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January 28, 2014 02:52 pm GMT

Rocket Internet Fashion Ecommerce Startups, Lamoda & Dafiti, Get 25M From World Bank Groups IFC

DafitiRocket Internet has secured new funding for two of its fashion-focused ecommerce startups, with a10Minvestment for Lamoda, which operates predominantly in Russia and Kazakhstan, and 15M in equity investment forLatAm’s Dafiti(active inBrazil, Argentina, Chile, Colombia, and Mexico). The target market of these startups is key to this funding being as it’s coming from the World Bank Group’s IFC investment arm: aglobal development institution which focuses on the private sector, using funding investments with the aim of helping to eliminate extreme poverty and promote shared prosperity. That’s right, Rocket Internet is attracting funding for being an engine of economic development and job creation in emerging regions of the globe — which is rather at odds with the negative tone of some of the press the Samwer brothers’ business efforts tend to attract (whether it’s forcloning, or for its own chargedworking environmentthat apparently fuels high staff churn rates). Also giving pause for thought: a World Bank Group poverty-alleviating institution sharing investor status with the likes of JP Morgan (JP Morganinvested in Lamoda in 2012, and also previouslyput $45M into Dafiti). Or not. Wealth creation has many parents (and, er, foster parents). In a press release announcing the funding, the IFC notes that both the Rocket Internet businesses employ thousands of people in LatinAmerica and the CIS region — with over two-thirds of them being women. (Lamoda alone employs more than 2,000 people, while Dafiti employs 1,500+ just in Brazil.) It also flags up the two startups’ indirect support of additional jobsin logistics, IT and by “facilitating demand for locally sourcedgoods”. “Internet companies are speeding up modernization of the retail supply chain in developing countries, which promotes consumer spending—a key component of economic growth,” said Atul Mehta, IFC Global Director for Manufacturing, Agribusiness, and Services, in a statement. “Their investments in logistics, information technology and marketing are rapidly generating employment, especially for women and young people.” The IFC’s fiscal year 2013 investments apparently hit an all-time high of nearly $25 billion — with some $600 million of that going towards the retail sector — making today’s cash injections into Rocket’s fashion ecommerce sites something of pocket change for the organisation. The Dafiti investment is also relatively incremental for that business. In three years the Dafiti Group has pulled in some $275 million in funding from investors, includinganchor investor, Investment AB Kinnevik, as well as the aforementioned JP Morgan, plus Quadrant Capital Advisors andTeachers’

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