HBO Is Putting First Episodes of 'Girls' Season 3 on YouTube

HBO will upload the first two episodes of Girls season three onto the network's YouTube channel on Jan. 13 at 10 a.m. ET, just 12 hours after they premiere on HBO

Rather than requiring fans to watch live during Sunday's two-part premiere or forcing them to catch up using its HBO GO subscription service, offering the episodes for free on YouTube is one way the network is courting the show's active online fan base.

"For us, this is an increasingly challenging demographic to reach with traditional means," Sabrina Caluori, HBO's vice-president of social media and marketing, told Mashable Read more...