What Will Make Consumers Tick in 2014?

With each passing year, marketers must come up with new ways to engage their customer base.

Advertising and marketing communications firm JWT has recently released its ninth annual forecast of key trends that they believe will drive or significantly impact consumer mindset and behavior in 2014. Among the trends businesses should be aware of include:

Immersive Experiences

Entertainment, narratives and brand experiences will become more immersive and altogether more enveloping in a bid to capture consumers' imagination and attention. Examples are: