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December 17, 2013 10:00 pm GMT
TV advertising analytics provider iSpot.tv wants to become the default platform for advertisers who want to get a better view of how their ads are doing on Twitter and Facebook. The new offering is the last step in iSpot.tv's plans to provide reporting that mixes the real-time nature of knowing when and where an ad appears, with exactly what people are saying about it on social media.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/WNequKBkUvc/
iSpot.tv Launches Social Analytics Platform To Match TV Ads With Mentions On Twitter And Facebook
TV advertising analytics provider iSpot.tv wants to become the default platform for advertisers who want to get a better view of how their ads are doing on Twitter and Facebook. The new offering is the last step in iSpot.tv's plans to provide reporting that mixes the real-time nature of knowing when and where an ad appears, with exactly what people are saying about it on social media. Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/WNequKBkUvc/
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