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December 13, 2013 03:38 am GMT

Whiskey As A Service In San Francisco: Instacart v. Lasso

2013-12-12_13h13_39Procrastinating party throwers in San Francisco have options to toss together a soire in short order. Let me restate that: You can have whiskey delivered all but into your glass without the need to put pants on. Launching today is a company called Lasso, which will deliver high-end meat, cheese, wine, and booze to your apartment in a few hours’ time. But Lasso isn’t the first company in San Francisco capable of providing you with Whiskey as a Service (WaaS). Instacart, the popular grocery-delivery service, is back to the booze game, which presents us with a conundrum: So which should you use to get your tipple on? Selection Lasso has a decent, if limited selection of whiskeys to choose from. As you expected, it has Bulleit (both rye and bourbon), Glenlivet 12 year, and Jack Daniels. On the lower end you can get Evan Williams, and more towards the top – comparatively – Macallan 12 year. However, only 17 options are at your disposal. Heading over to Instacart, it’s hard to directly compare the two services, as Instacart will bring you booze in San Francisco from four different stores, including its own Instacart Plus option. So, we’re really comparing what Whole Foods, Safeway, and Costco have compared to the brand-new, smaller, and higher-end Lasso. Instacart Plus has 25 whiskey bottles up for sale, Safeway has 59, Whole Foods has zero, and Costco has 7. This means that when it comes to raw options, Instacart blows Lasso away. Still, Lasso and Instacart are different services with ostensibly distinct goals. Let’s keep looking. Price Let’s compare Bulleit’s bourbon, Glenlivet 12 year, and Jack Daniels to get a feel for the list price differential between the two services [Whole Foods is redacted given that it's not into the whiskey game on Instacart's platform]: Bulleit [750 ml] Lasso: $23.99 Instacart [Instacart Plus]: N/A Instacart [Safeway]: $32.09 Instacart [Costco]: N/A Glenlivet 12 year [750 ml] Lasso: $29.99 Instacart [Instacart Plus]: N/A Instacart [Safeway]:$53.79 [15 year, not 12] Instacart [Costco]:$30.49 Jack Daniels Lasso: $36.99 [1.75 liter] Instacart [Instacart Plus]: $19.59 [750 ml] Instacart [Safeway]: $42.59 [1.75 liter] Instacart [Costco]:$36.59 [1 liter] Given the disparities between what is offered around the various stores, it’s hard to line up a one:one:one:one comparison, but I think that we can see a reasonable trend that Lasso’s booze prices are either commensurate with the competition, or better. Far better, in the

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