Beyonce's Surprise Album Generated 1.2 Million Tweets in 12 Hours

Beyoncé's surprise release of her fifth studio album, which features 14 songs and 17 videos on iTunes, has been referred to in at least 1.2 million tweets, a Twitter spokesperson told Mashable.

Without any promotional marketing, the self-titled "visual album" debuted to much fanfare because of its unconventional release, elaborate music videos and emotional songs

The stunt, at its peak on Twitter, sparked more than 5,300 tweets per minute — higher than the previous record set by the hubbub around Syfy's Sharknado (5,000 TPM). For further comparison, NBC's Sound of Music Live! netted 449,540 tweets during the three-hour show. Read more...