Your Friends Actually Want Gift Cards for the Holidays

Whether it's because of genuine affection or societal pressure, the holiday season compels you to find the perfect gifts for friends, family and more. It also means facing the inevitable — some people, even the ones you're close to, are just downright difficult to shop for.

A tried-and-true solution, of course, is purchasing gift cards. They allow recipients to choose their own gifts, which, in theory, cuts down on both unwanted presents and unnecessary purchases. But digital platform Gyft is taking the whole concept a step further, looking to change the way you think about gift cards by digitizing the plastic in your wallet. Read more...