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December 10, 2013 05:15 pm GMT

PaeDae Raises $11.6M, Looks Beyond Mobile Rewards To User-Centric Advertising

paedaeMobile rewards and advertising startup PaeDae is announcing that it has raised $11.6 million in new funding.The round is a mix of debt and equity, said founder and CEO Rob Emrich, though he declined to specify how much was debt and how much equity. The company says there are more than 20 investors, including Ed Ojdana, 3G Capital, Grind Games, and Silicon Valley Bank.

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